Meet the team
Younus Desai
A natural connector with deep experience in luxury fashion retail, recruitment, and customer service, Younus brings sharp industry insight to CXscout, shaped by his time at Selfridges and Harvey Nichols.
As co-founder of Directory in 2003, he honed his expertise in building client relationships — a strength he now channels into driving CXscout’s growth and helping brands elevate their customer experience.
CEO / Co-Founder
Alex Pescott
With over 25 years immersed in the world of consumer brands and retail, Alex has dedicated his career to helping businesses deliver exceptional customer experiences.
As the founder of Fusion Associates, a B Corp executive search firm for premium consumer brands, he championed purpose-driven growth.
Now, as co-founder of CXscout, Alex brings this same focus and passion to empowering brands to truly understand and elevate their customer journey.
CTO / Co-Founder
Cheryl Beall
Based in Rome and New York, Cheryl brings over 20 years of senior executive experience with iconic luxury brands such as Bergdorf Goodman, Hermès, Montblanc, and Loro Piana, focusing on customer experience, sales, operations, and HR in the retail and hospitality sectors.
Through her own company Retail 101 International LLC, she has consulted for many of the world’s most prestigious names, including Bulgari, Dolce & Gabbana, Louis Vuitton, Harry Winston, and Prada.
As an early advocate of the value of evaluating the customer experience journey, Cheryl uses custom shopping programs as a basis for benchmarking, training and developing the client-facing teams of her clients.
Whether enhancing the guest journey, driving business development, or training frontline teams, her work is rooted in creating meaningful customer relationships that deliver measurable results.