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The all-in-one CX platform for listening, analysing, and optimising customer experiences.
About us
At CXscout, our story is built on long-standing partnerships and decades of expertise across luxury retail, customer experience, and technology.
The story began in the year 2000 when Younus and Alex first worked together in recruitment, where their passion for people and exceptional service began. Years later, Alex partnered with Cheryl — a global luxury retail training leader and an early advocate of evaluating the customer experience journey.
Together, they combine deep industry insight, operational leadership, and digital innovation. Their shared strengths in recruitment, customer experience, and tech-led solutions inspired the creation of CXscout in 2025.
Meet the Team
Younus Desai
Co-Founder
A natural connector with deep experience in luxury fashion recruitment, and customer service, Younus brings sharp industry insight to CXscout, shaped by his time at Selfridges and Harvey Nichols.
As co-founder of Directory Futures, a specialist retail recruitment consultancy he honed his expertise in building client relationships — a strength he now channels into driving CXscout’s growth and helping brands elevate their customer experience.
Alex Pescott
Co-Founder / CTO
With over 25 years immersed in the world of consumer brands and retail, Alex has dedicated his career to helping businesses deliver exceptional customer experiences.
As the founder of Fusion Associates, a B Corp executive search firm for premium consumer brands, he championed purpose-driven growth. Now, as co-founder of CXscout, Alex brings this same focus and passion to empowering brands to truly understand and elevate their customer journey.
Cheryl Beall
Head of Client Experience Transformation
Based in Rome and New York, Cheryl brings over 20 years of senior executive experience with iconic luxury brands such as Bergdorf Goodman, Hermès, Montblanc, and Loro Piana, focusing on customer experience, sales, operations, and HR in the retail and hospitality sectors.
Through her own company Retail 101 International LLC, she has consulted for many of the world’s most prestigious names, including Bulgari, Dolce & Gabbana, Louis Vuitton, Harry Winston, and Prada.
As an early advocate of the value of evaluating the customer experience journey, Cheryl uses custom shopping programs as a basis for benchmarking, training and developing the client-facing teams of her clients.
Whether enhancing the guest journey, driving business development, or training frontline teams, her work is rooted in creating meaningful customer relationships that deliver measurable results.
